Chapter 2.
Stop thinking like a
consumer.
Thinking like a
consumer will destroy your business before you even begin.
In Chapter 1... you agree that you need
to offer people something of value.
The next thing we need to
consider is your customer.
But wait! You don't even have
your business started yet! How can you consider your customer when
you don't even know what your business will offer and you haven't
even made your first sale?
This is one of the first areas
where most people stumble... they go about their business backwards.
They choose a product that they like, assign a price to their
product, and then look for buyers.
That's exactly the opposite of
what they should be doing.
That's thinking from the
viewpoint of a consumer... a person who buys things.
To succeed in business, you must
begin to think from the viewpoint of a businessperson... a person
who sells things.
The way to succeed in business is
to identify a large group of potential customers, determine what
they can afford to pay, then find a product that they want that
falls within that price range.
Here's what I mean...
Bill decides he wants to have his
own business. He's always liked expensive watches so he decides to
go into the luxury wristwatch business. He's thrilled to learn that
he can make thousands of dollars each time a customer buys one of
his expensive watches... and they certainly are beautiful... so,
using his home as collateral he borrows a few hundred thousand
dollars, quits his job, and opens a store selling top-of-the-line
watches.
Then he advertises and waits...
and waits... and advertises... and puts his watches on sale... and
waits.
But Bill lives in a medium-sized
city and not many people can afford his watches... although they
certainly are beautiful.
Then the local factory shuts
down... and a few hundred people lose their jobs. Some of them are
forced to move to another town in order to find employment. Suddenly
there are a lot of homes for sale in Bill's town, and the price of
real estate is falling. There are fewer people buying groceries,
fewer people buying new cars, and fewer people going to the doctor's
office.
Three of Bill's most likely
customers... the man who owns the local grocery store, the local new
car dealer, and the doctor in town... have all decided to wait a
while before they buy that fancy new watch they've been thinking
about... so Bill waits.
Meanwhile Bill's neighbor, Joe,
also decides he wants to have a business of his own.
Joe looks around at the rising
unemployment in his town. He sees people struggling for lack of
income. He sees his friends working two jobs, spending more and more
time away from their families. On television he sees the same things
happening around the world... the cost of living going up and
incomes going down.
Joe realizes that if there was
some kind of business where he could help people make money... he
could have a very successful business! He also realizes that if he
can keep the price of his product or service VERY low... so that
practically anyone could afford it, finding new customers would be
easy!
Joe has found his potential
customer base... people who need (or just want) to make more money.
He has determined some general pricing guidelines... the less
expensive his prices, the better. Now all he needs is a product!
See the difference?
Bill was thinking like a consumer. "I'd
buy that expensive watch, so other people will too!"
Joe's thinking like a
businessman. "I need to find a product or a service that lots
of people want at a price they can easily afford."
So who do you think is going to
succeed? My money's on Joe, but let's see what he does next. After
all, he's not there yet!
Joe and the Internet.
Joe looks around town and doesn't
find what he's looking for... so he turns to the Internet. (Side note:
Joe's not alone! According to search engine results, "making
money" is the single fastest-growing area of interest online!
Millions of people are literally searching for a legitimate
way to make money on the Internet!)
Joe finds lots of ways to make
money on the Internet... supposedly. He sees hundreds of flashy
websites promising to make him rich overnight. They all say pretty
much the same thing. "Join NOW and we'll flood your
PayPal account as you sleep!"
Do any of those programs really
work?
It doesn't matter, because that's
not what Joe is looking for.
Joe's not looking for something
he can BUY... remember,
Joe stopped thinking like a consumer... he's looking for
a product or a service that he can use to build his own business.
He's looking for something
that OTHER PEOPLE will want to buy!
Joe's not looking for a way
that HE can get rich overnight! He's looking for something
that will help OTHER PEOPLE... because
he understands that as a businessman, the more people he can help,
the more money he'll be able to earn!
|
You
can have everything in life that you want if you will just
help enough other people get what they want. ~Zig Ziglar |
So Joe keeps looking... and
reading... and learning.
Then one day he finds a free
report called the "Internet Wealth Report"...
this report... and he begins to read.
Immediately he notices a distinct
difference... there's no fluff... no hype... no silly claims or
outlandish promises.
The Report talks about
reality and common sense and having a profitable business by
providing products and services that actually help other people...
products and services that people can afford to buy... and that
they'll be happy to buy!
The Report doesn't promise
to make Joe a millionaire by next Tuesday... it explains how Joe can
start and run a business of his own... and make money... by
providing valuable products to millions of people all around the
world... with practically no risk at all!
The Report makes a lot of
sense to Joe. He agrees with the philosophy of building a successful
business based on products and services that other people want and
need, so now it's just a matter of finding the right products and setting up his business the right way.
Is there such a thing as
"the perfect business"?
Joe starts by making a "wish
list" of everything he could possibly ask for in a business.
Let's see what Joe's looking
for... his idea of the perfect business.
-
He wants a business that's
completely set up and ready to run... 99% automated... simple to
start and simple to operate.
-
He wants a business with a
growing catalog of products that he can offer...
valuable products that people want and need. They need to be
high quality so that more people will want them, and low price,
so that more people can afford them.
-
He would prefer to sell
digital products. He understands the
advantages of having products that can be delivered to his
customers over the Internet... immediately and at no cost...
keeping his expenses low and his profits high.
-
He wants a business with an
unlimited inventory of products available for him to sell. That
way he can sell millions of products and never have to re-order
(or pay for) more.
-
He wants a business with a
generous commission rate (is a 100% commission rate asking too
much?) on all sales generated by his website. And he would like
it if his website could be supplied, hosted, and maintained at
no cost to him.
-
He wants a business with a
system already in place for his customers to pay him directly
for their purchases. As a businessman, he knows how important
cash flow is, and real-time payments on every order is the best
it gets!
-
He wants a business with an
amazing support structure already in place and hundreds of real
people all around the world waiting to answer his questions any
time of the day or night... within minutes... at no cost to him.
-
He wants to be able to
expand his business whenever he's ready... so that he can
grow his profits by offering his customers an ever-expanding
array of products and services... and build solid, passive,
recurring income automatically... providing him with the security
he wants for his family now and in the years to come.
-
He wants a business
where he's in complete control... he can build his
business as fast or as slow as he wants... and always be assured
of getting all the help he needs... from real people who
honestly care about him and his success.
That's quite a list! I
think you'll agree that Joe pretty much wants it all.
What he has described would be
the perfect business... if it was even possible.
And if it were possible... could Joe
ever be able to afford such a business?
Let's suppose for a moment
that Joe actually finds a business that meets every one of his criteria
for the perfect business... and discovers that he can actually afford it.
He can have an unlimited
supply of digital products... and a full 100% commission
on all sales... and real-time payments from customers... and
24/7/365 live support... and a complete Internet commerce
suite... at a price that he can afford!
Obviously Joe's research has paid off!
He's not only found a good business, he's found the perfect business!
And since it's already
set up and waiting for him, within a few minutes he's up
and running!
Meanwhile...
Bill has used up his business
loan on advertising, the rent for his store, product inventory and
insurance, his own salary... and payments on the loan itself... and
he's still waiting for his first customer. Nobody's bought a watch
yet because nobody can afford his watches... although they
certainly are beautiful.
Bill is beginning to wonder if
he'll be able to keep from losing his home.
Joe, on the other hand, is
beginning to see a few sales trickle in. He's learning all about how
to promote his business on the Internet, and is amazed to see his
website generating sales in other countries. Soon, he's already
recovered the money he invested to get his business started... plus
some profit.
Since he has no business expenses
and didn't have to quit his job, his profits are actually ADDING
to his family's income... and not going out to
replace a lost income or pay for expenses.
As Joe's profits increase, he
decides it's time to expand his business and create an additional
income source... so he clicks a link in his back office and finds
another business ready and waiting for him!
Joe finds that for a small
one-time fee he can have another business with another unlimited
supply of products that his customers will want to buy also... and
each time a customer makes a purchase, Joe will earn more money... instantly
and automatically... without having to do anything at
all!
For Joe it's a completely
hand-free source of income that will continue... and continue
to GROW... as he continues to promote his main business.
There are a few things I want
you to understand...
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1. ) Bill's business is
failing because Bill made a business decision from the viewpoint
of a consumer... product, price, customer.
Joe's business is growing...
slowly but steadily... and succeeding because
Joe made a business decision from the viewpoint of a businessman...
customer, price, product.
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2.) Bill and Joe are real
people. Their names might not be Bill and Joe... they might be
Sally and Jane... or Ralph and Jerry. The names aren't important...
but it's VERY important that you understand what happened to
Bill and why... and what happened to Joe and why.
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3.) Bill's watch store isn't
real (as far as I know)... but
Joe's business IS real. That's right. You can go
right back to Joe's wish list and read it again (click here)
and have everything on his list for a one-time $5
product purchase.
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4.) If you've been searching
for the perfect business... and spending too much money for too
little return... and wasting your time instead of making progress...
then you owe it to yourself to see the business that Joe found...
the one he's succeeding at... the perfect business! Click HERE.
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I hope you enjoyed Chapter
2. Watch your email inbox for the link to Chapter 3 tomorrow.
In Chapter 3 we're going to look at the one thing that will absolutely, without question, cause you to fail... and how you're constantly being encouraged to do that one thing... and why you've been given such bad advice by so many people who know better!
Your friend and partner,
Dave Gray
P.S. If you decide that you like
what you see, this Internet Wealth Report is available
for you in your back office and you'll be able to read the rest of the
Chapters without waiting.
